Why IMO Is The Better Option

CHAMPIONING Sustainable production

The story of the sustainable practices in Africa’s fashion production is not one that is often told. We are championing that.

sustainability + culture + community

At It’s Made To Order (IMO) our commitment is to weave culture and history into what we do. We want to bring you content that connects with you, helps you discover the link between African culture and clothing, and allows us to build community in a new way.

Discover Culture + Community

Do Fashion Differently With Us

It’s Made To Order (IMO) is changing the way we do fashion. On IMO, you can find the styles you want and customize them for you – the African way. By producing in small quantities and only when an order is placed, we are able to customize items for you and avoid the waste caused by overproduction in fashion. We invite you to discover styles from independent brands and make them your own – all while helping to reduce the waste caused by fashion.

#createwithIMO

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About IMO

A new way to shop, inspired by Africa. Customize styles for you, discover and help independent designers thrive, and do better for the environment.

#createwithIMO

Join the IMO Club

About IMO

A new way to shop, inspired by Africa. Customize styles for you, do better for the environment and help designers thrive!

#createwithIMO

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